Dubbed as the "Supply Chain Siren" in 2023, I stand out in the logistics crowd. It's not just the red hair. I’ve built a reputation for making the complex world of logistics, supply chain, and SaaS marketing more approachable and impactful as an executive level marketer. From interviews on Supply Chain Brain to being a regular on the podcast circuit I help give a voice to companies in our space. With a deep appreciation for the hidden systems that keep goods moving seamlessly, I focus on bridging the gap between innovative logistics technology and the businesses that rely on it.
Over the years, I’ve led marketing for companies like FlavorCloud, Onfleet, and most recently ReturnBear, helping them clarify their messaging, build demand, and grow their market presence. My experience spans reverse logistics, last-mile delivery, cross-border shipping, and e-commerce brands, giving me a unique perspective on the infrastructure that powers global commerce.
As the Founder of KT Creativity, a fractional marketing company, I now work with tech, e-commerce, and logistics companies to build (or fix) their marketing foundations—whether that means repositioning a brand, creating demand, or aligning marketing with sales. I was also recognized as 2023 Women of the Year in Supply Chain, a nod to my passion for highlighting the often-overlooked world of logistics.
At my core, I love telling the stories of how things magically move around—from warehouses to doorsteps, across borders, and back again—bringing visibility to an industry that keeps the world running.
With over two decades of experience in logistics, sales, and marketing, my passion is growing companies. I'm the CRO of ReturnBear, leading it through its next phase of international growth, transforming returns from a pain point into a competitive advantage for retailers.
I’ve always been fascinated by the hidden infrastructure that keeps global commerce moving—the intricate web of technology, logistics, and strategy that powers eCommerce behind the scenes. That passion has shaped my career, allowing me to work at the intersection of retail innovation and supply chain efficiency at companies like Microsoft, Meta (formerly Facebook), and Yahoo.
As VP of Sales and Partnerships at FlavorCloud, I led the company’s go-to-market strategy and revenue growth, helping brands break down barriers in cross-border shipping and making international eCommerce more accessible. I’ve also worked alongside some of the world’s biggest retailers—including eBay, Amazon, and Nordstrom—as well as emerging DTC brands scaling on Shopify, ensuring their logistics and post-purchase experiences match the expectations of modern consumers.
My passion for this industry started early. In the late ’90s, I taught myself to code, launching my career during Silicon Valley’s tech boom and developing a deep appreciation for how technology fuels commerce. Now, at ReturnBear, I’m focused on making returns smarter, smoother, and more sustainable—helping brands turn an operational challenge into an opportunity for growth, customer loyalty, and a better shopping experience for everyone.
Welcome to my corner of the e-commerce fulfillment universe! I'm passionate about navigating the dynamic intersection of technology, logistics, and customer satisfaction. With over 7 years of hands-on experience in the e-commerce industry, I've developed a deep understanding of the intricacies involved in fulfilling orders efficiently while exceeding customer expectations.
Throughout my career journey, I've worn many hats – from managing warehouse operations to optimizing supply chain strategies and spearheading digital transformation initiatives. My relentless pursuit of innovation has led me to explore cutting-edge technologies and best practices, always with an eye on driving tangible results.
But beyond the day-to-day operations, I'm driven by a larger mission: to share insights, spark conversations, and foster collaboration within the e-commerce fulfillment community. Through my thought leadership contributions, I aim to demystify complex concepts, offer practical advice, and inspire fellow industry professionals to embrace change and seize opportunities.
Whether it's discussing the latest trends in last-mile delivery, dissecting the impact of AI on warehouse management, or delving into sustainability practices in e-commerce, you'll find me at the forefront of the conversation, ready to share my expertise and even more importantly, learn from others.
Join me on this journey as we navigate the ever-evolving landscape of e-commerce fulfillment, driving innovation and shaping the future of retail together. Let's connect, collaborate, and propel the industry forward.
Meet Steven J. Edelstein, the driving force behind our shared vision at TLD. With a wealth of experience and a knack for innovation, Steven brings invaluable expertise to our leadership team.
Throughout his career journey, Steven has been at the forefront of revolutionizing the e-commerce fulfillment landscape. With a keen eye for emerging trends and a passion for harnessing technology to streamline operations, he has consistently delivered game-changing solutions that propel businesses forward.
Drawing from 40 of experience in various leadership roles within the e-commerce industry, Steven possesses a deep understanding of the complexities involved in optimizing supply chain processes, enhancing customer experiences, and driving bottom-line results.
But beyond his impressive track record, Steven is a true collaborator at heart. His ability to forge meaningful partnerships and cultivate a culture of knowledge-sharing has been instrumental in our company's success. Whether it's brainstorming innovative strategies or fostering a culture of continuous learning, Steven's leadership style is rooted in collaboration, transparency, and mutual respect.
As a co-founder of TLD, Steven is committed to empowering businesses to thrive in the digital age. Through his thought leadership contributions and strategic insights, he strives to inspire others to embrace change, challenge the status quo, and seize opportunities for growth.
Join Steven and the rest of our team as we embark on a journey to redefine e-commerce fulfillment, one innovative idea at a time. Together, we're shaping the future of retail and driving meaningful impact in the industry.